SMND TM - Lifestyle & Still Life Campaign

I was excited to bring my expertise as a lifestyle photographer to enhance the brand's new basic range for this project. This shoot was a significant milestone as it included models beyond the Sidemen, broadening the brand's reach to encompass the wider Sidemen community and lifestyle.

The goal was to capture the essence of the Sidemen aesthetic—casual, community-oriented, and effortlessly cool. We chose a local basketball court as our backdrop to create a laid-back, friendly atmosphere. By featuring three models and some extras, the shots exuded a vibe of friends hanging out and enjoying a sunny day in their SDMN clothing gear.

I focused on using dynamic camera angles, shooting from above and below to add a playful touch and highlight the relaxed, fun spirit of the brand. We used a combination of natural sunlight and integrated flash to ensure bright, vibrant images that popped with colour. We took advantage of shooting during the golden hour and dusk, where the London skyline’s orange hues perfectly complemented the faded red and pink tracksuits. These moments added a unique, serene quality to the lifestyle campaign.

This was a comprehensive campaign, extending beyond the location shoot. In the studio photoshoot, I managed the e-commerce and still-life campaign, ensuring every detail was showcased to its fullest potential. This dual approach of lifestyle and studio photography provided a cohesive visual narrative, highlighting both the product's style and the community-focused ethos.

Through these visual strategies, I helped the brand communicate a vibrant, inclusive community spirit, making SDMN Clothing more than just apparel—it’s a lifestyle.

Campaign shoot for Sidemen Clothing TM. Model next to the basketball hoop on a rooftop in London. Captured by lifestyle photographer Celso Marrero.

Campaign shoot for Sidemen Clothing TM. Model sitting on a basketball hoop on a rooftop in London at dawn. Captured by lifestyle photographer Celso Marrero

Campaign shoot for Sidemen Clothing TM. A woman playfully rides on a man's back on a rooftop basketball court in London. Captured by lifestyle photographer Celso Marrero.

Graphic creative still-life image of a hoodies for Sidemen Clothing TM campaign, shot by product photographer in London Celso Marrero

Campaign shoot for Sidemen Clothing TM. Three friends sitting on a bench on a rooftop in London, with one person drinking a Prime beverage. Captured by lifestyle photographer Celso Marrero

creative still-life image of hoodies for Sidemen Clothing TM campaign, shot by product photographer in London Celso Marrero

Campaign shoot for Sidemen Clothing TM. Group of friends gathering and playing basketball on a rooftop in London. Captured by lifestyle and fashion photographer Celso Marrero.

Campaign for Sidemen Clothing, shot by lifestyle photographer Celso Marrero. Group of friends eating Sides food and drinking Prime drinks on a rooftop in London.

Graphic creative still-life image of t-shirts for Sidemen Clothing TM campaign, shot by product photographer in London Celso Marrero

Campaign shoot for Sidemen Clothing TM. Group of friends gathering on a rooftop in London. Captured by lifestyle photographer Celso Marrero.

Graphic creative still-life image of t-shirts and hoodies for Sidemen Clothing TM campaign, shot by product photographer in London Celso Marrero

Campaign shoot for Sidemen Clothing TM. Group of friends gathering and playing basketball on a rooftop in London. Captured by lifestyle photographer Celso Marrero.

Campaign for Sidemen Clothing, shot by lifestyle photographer Celso Marrero. Pink Sidemen t-shirt hanging on a fence with a city skyline in the background at sunset.

Campaign for Sidemen Clothing, shot by lifestyle photographer Celso Marrero. Group of friends on a rooftop in London, with one person holding a basketball and another holding a Prime drink

Campaign for Sidemen Clothing, shot by lifestyle photographer Celso Marrero. Group of friends sitting on a bench on a rooftop in London, with one person drinking a Prime beverage.

Campaign for Sidemen Clothing, shot by lifestyle photographer Celso Marrero. Group of friends eating Sides Burger and drinking Prime drinks on a rooftop in London.

Campaign for Sidemen Clothing, shot by lifestyle photographer Celso Marrero. Group of friends eating Sides food and Burgers while drinking Prime drinks on a rooftop in London.

Campaign for Sidemen Clothing, shot by lifestyle photographer Celso Marrero. Group of friends happily eating Sides food and Burgers while drinking Prime drinks on a rooftop in London.

Campaign shoot for Sidemen Clothing TM. Group of friends laughing and playing basketball on a rooftop in London. Captured by lifestyle photographer Celso Marrero.

Campaign shoot for Sidemen Clothing TM. Model looking up on a rooftop in London. Captured by lifestyle photographer Celso Marrero.